(Strategic Vision Inc.: San Diego) -- Strategic Vision Inc. (SVI) announced results of their 2010 Total Quality Index (TQI), which shows how vehicles are judged when the “complete” experience is measured.

“Simply counting how many problems a vehicle has or design characteristics that buyers do not find ‘completely satisfying’ or ‘excellent’ is inadequate when determining why people spend tens of thousands of dollars on a new vehicle. It over-simplifies customers’ processes, characterizing them as simple, nonfeeling drones,” says Strategic Vision’s founder and chairman, Darrel Edwards, Ph.D. “Any nonbeliever who rejects the concept of the ‘total quality’ of a customer’s experience should take a look at Apple iPhone’s 4 1.5 million first-day sales [with its questionable antenna problems], and ask themselves about how love and quality work together.”

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