(AMACOM: New York) -- Everyone puts multiethnic faces in marketing materials, but it’s mostly a token gesture. Because even as the United States grows increasingly diverse, most professionals have little real knowledge of those different from themselves.

OtherWise: The Wisdom You Need to Succeed in a Diverse and Divisive World, by Dick Martin (AMACOM, 2012), is a deep and engaging exploration of diversity in America and how we can bridge differences—across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves.

This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers.

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