(AMACOM: New York) -- Throughout his 25 years of involvement within the Olympic movement and the corporate world, working with top-tier athletes and Fortune 500 executives, Peter Jensen has seen firsthand the tremendous results that superior coaching can produce.

When it comes to winning the gold or providing extraordinary benefit to one’s organization, what is it that separates the “igniters” from the “extinguishers,” those who inspire their employees to rise to tremendous accomplishment, and those whose employees seemingly just fizzle out? The difference lies in tapping into the Third Factor, a winning sense of self-direction, self-awareness, and self-responsibility shared by winners the world over. Your job isn’t to push your performers to greatness, but to pull it from them, releasing the inner resources lying dormant within them.

The Winning Factor: Inspire Gold-Medal Performance in Your Employees, by Peter Jensen (AMACOM, 2012) provides real-world, practical insight on how to develop others, even in the face of pressure, time constraints, internal blocks, and the most intimidating competition the corporate world can dish out.

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