Traditionally, brick and mortar stores have been the primary, and often only, way for companies to sell their products. But with the advent of e-commerce, mobile commerce, and social media, companies have the power to reach consumers through multiple sales channels, across geographical markets, and in the fastest time possible. And they have to.

Today’s consumers shop wherever they want, whenever they want. They use online sites, mobile phones, search engines, price comparison apps, product review pages, and social media feeds to find the best deals. They also expect products to be delivered to them conveniently and quickly.

Visionary companies such as Amazon are striving to stay one step ahead by devising innovative delivery mechanisms, such as the much-anticipated Amazon flying drones. Others are introducing cutting-edge mobile and social wallets and new online payment methods.

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