Innovation Template

  Owner: ______________
 Date Submitted: ________________

New Product/Service Name: _____________________

Description: (what it is, how it works, how we monetize it):

Market Opportunity (Target market, market size, growth rate, projected capture rate):

Strategic Fit (in terms of driving growth, customer retention):

Feasibility (effort required to launch, does technology exist or not, time-to-market):

Preliminary Financial Projections (rough order of magnitude)