(The Conference Board: New York) -- The Conference Board, a membership organization to help businesses improve performance and service, and Nielsen Holdings N.V., an information and measurement company, has announced the launch of The Demand Institute. Operated jointly by The Conference Board and Nielsen, The Demand Institute is a nonadvocacy, nonprofit entity focused on illuminating how consumer demand is evolving around the world.

The Demand Institute’s mission is to strengthen the growth and vitality of the global economy by helping public- and private-sector leaders align strategies and investments to where consumer demand is headed across industries, countries, and markets.

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