Losing can actually have its benefits. For Baldrige users, however, it’s a common saying that everyone is a winner who takes that first step.

The most important reason for using the Baldrige Excellence Framework is not to win an award but to improve financial and business performance, says Joseph A. DeFeo, CEO of Juran Global, in “5 Ways to Use National Performance Awards to Drive Excellence,” one of the webinars available on the Juran website.

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