During the past year, we have seen more businesses make the digital switch and take services online than ever before. For many, an ecommerce offering was a means for survival during an incredibly volatile and unpredictable time. For others, an online focus has been slowly developing for some time now as the digital revolution becomes increasingly undeniable.

One of the many reasons for the shift is online retail’s ability to offer businesses a number of opportunities, particularly with the way they can get their products in front of customers. For instance, a business can have its own ecommerce channel, use an omnichannel approach, or sell its products via marketplaces.

It is the latter that are dominating the digital sphere at present. In fact, in 2019, $1.97 trillion was spent on the top 100 marketplaces, globally. Included on this list are the likes of Amazon, eBay, and Alibaba—all household names, no matter where you are in the world. But there are also many smaller ones that can be just as effective at generating revenue for your business.

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