It turns out that the triple threat of being locked away in quarantine, forbidden from visiting clients in person, and being under pressure to continue to deliver sales and profits, has had a seismic impact on digital transformation. The COVID-19-led paradigm shift in how customers work and buy has given rise to a significant increase in the adoption of digital marketing tools, services, platforms, and strategies.

These shifting winds have led to an increased dependency on CMOs to be the “meteorologist” of the times – helping decipher changing customer behaviors, interpret the influence of digital platforms, and lead a recovery of normalcy from the pandemic.

With this increased dependency on CMOs comes added pressure to perform, and CEOs expect their CMOs to bear more responsibility and ensure growth happens faster than ever. Forget about the medium-term. Right now is what matters.

Of course, digital transformation is nothing new; for more than 20 years, digital has increasingly demanded a seat at the corporate table. However, with the acceleration to adopt more and more excellent digital tools of late comes increased scrutiny by external stakeholders to ensure that data and privacy are guaranteed.

 …