Risk Creates Engagement
Humans tend to abhor chaos, and love to invoke rules to supposedly create order. We like rules because they make us feel protected, aligned, and perhaps operating on a fair playing field.
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Humans tend to abhor chaos, and love to invoke rules to supposedly create order. We like rules because they make us feel protected, aligned, and perhaps operating on a fair playing field.
Every spot in the photo below is a galaxy, not a star. Each of them contains perhaps 100 billion stars, and along with them, probably hundreds of billions of planets.
Author clarification--3/5/2015:
Have you ever wondered why customers say they buy your products based on price—and then in the end, they also stop buying because of price?
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