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Why Customers Really Leave
Have you ever wondered why customers say they buy your products based on price—and then in the end, they also stop buying because of price?
Embrace Scientific Thinking—A Universal and Timeless Principle
Principle: “Embrace scientific thinking.”
Innovators Are Pattern Breakers
During the last five years or so I’ve been asked many, many times for my opinion about corporate innovation. Why is there so much demand for corporate innovation, yet so little practical result?
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