Liana Burtsava is an INSEAD guest lecturer and an entrepreneur-in-residence. An INSEAD grad, Liana Burtsava has more than 12 years’ global experience in marketing and entrepreneurship. She is passionate about interactive brand marketing, community building, and driving strategic partnerships to grow brand equity, revenues, and client acquisition and retention. She has contributed to the success of top organizations including RWE, McKinsey & Company, and Dafiti, where she has enjoyed director and vice-president level capacities.