People naturally fear change. I hear that all the time, but I don't believe it. What people really fear is the unknown. People actually embrace change if they understand it. We see this when people try to change their habits, their bodies, their relationships, and their jobs. They don't fear those changes because they know about them and own them. 

Once the unknown becomes known, fears diminish. To make people comfortable and to gain acceptance of a pending adjustment, change must be carefully managed. This is especially true for transformations organizations often need to go through to continue their success. The following model is a simple tool to understand change management at a basic level.

 
Click to see larger image

 …