All Features
Lisa Apolinski
A not-so-surprising fact, according to HubSpot: 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that statistic’s not enough, HubSpot also reported that 75 percent of consumers expect new technologies to be used…
Shabnam Azimi
Consumers who have a personality that scores high in terms of openness—such as being open to new adventures and intellectually curious—have better success at spotting fake reviews than other personality types, according to our recently published research. Extroverted people, on the other hand, tend…
Tess Malone
Imagine messaging an artificial intelligence (AI) chatbot about a missing package and getting the response that it would be “delighted” to help. Once the bot creates the new order, it says it’s “happy” to resolve the issue. Afterward, you receive a survey about your interaction. But would you be…
Scott Trevino
Nearly a quarter of surveyed healthcare cyberattack victims experienced increased mortality rates following a data breach, and more than half reported poorer patient outcomes due to longer hospital stays and delayed procedures. Healthcare has faced the highest average data breach cost—more than $10…
Amy Brown
Listening to customers is critical for healthcare organizations to ensure they’re delivering high-quality care to their patients. Sure, the traditional methodology of doing so via surveys can increase customer retention and profitability. But much like evolving from analog to digital, there’s a…
Gleb Tsipursky
One of the key stakeholders in stakeholder capitalism is the employee. You could argue that the employee is the key stakeholder, because without employees you’d have no stakeholders at all. This is why employers need to stay aware of today’s health environment and its effect on their employees.…
Scott Ginsberg
We’re told the cardinal rule of the internet is, “Never read the comments.” This catchphrase is used to warn users of the toxic parts of the internet. One minute you’re sharing an article, photo, or video that you’re proud of. The next moment, dozens or even hundreds of comments snowball into a…
Andrey Solin
The other day I watched House of Gucci—a biographical movie directed by Ridley Scott about the Tuscan dynasty representing the famous luxury fashion house. The story is based on a nonfiction book written by Sara Gay Forden, The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and…
Harry Hertz
The saying is nothing new: The customer is always right. Customers come first. We’ve heard these adages for a long time. And we’ve questioned them for almost as long. Those of you who know me know that I’ve certainly been doing that for a long time!
Two recent experiences brought this topic back…
Anton Ovchinnikov
In the age of mass production, the demand for customization is increasing. Customers prefer products catered to their individual needs and preferences over standard items—albeit at a cost.
Fortunately, recent advances in information technology, logistics, and advanced manufacturing processes such…
Gleb Tsipursky
Imagine you put on an old coat you haven’t worn in a while, and to your surprise you find a crumpled $20 bill in your pocket. How good does it feel? Do you go up half of a notch on a 1–10 mood scale—or maybe a full notch?
Let’s imagine a different scenario. Your grandmother calls to say she hopes…
Henrik Hulgaard
The phrase “supply chain” became part of the everyday vernacular during the pandemic, as supply chain issues seemed to affect everyone's life—from toilet paper to automotive components. Supply chain problems are well known to cause disruptions with product delivery, particularly in the complicated…
Laurie Guest
Everyone’s heard of it by now: “Quiet quitting” is the freshly coined phrase to describe the age-old behavior of not quite leaving one’s job entirely but rather opting to no longer go above and beyond. It’s service fatigue to the extreme, risking not just customer satisfaction but also staff…
Adriana Lynch
The decade of the 2020s has given businesses—and the consumers who count on them—quite a ride. Neither tea leaves nor the best efforts of analysts could have predicted the impact that the one-two punch of a pandemic and roller-coaster economy would have on both markets and marketplaces.
Consumers…
Quy Huy
In September 2022, Boeing agreed to pay $200 million for charges that it misled investors about two crashes of its 737 Max aircraft that killed 346 people. The penalty imposed by the U.S. Securities and Exchange Commission is small change compared to the $2.5 billion shelled out by the plane maker…
Matt Fieldman
Customer experience, or “CX,” is all the rage in marketing circles nationally. Customer experience refers to how a customer experiences your company at every point of their buying journey—from marketing to sales to customer service, and everywhere in between. It can be tangible actions, such as…
Dave Gilson
Like most of us, lawyers think they can be impartial when they rate other people’s work. “They say, ‘Who writes a brief doesn’t matter. A brief is a brief; it stands on its own merit,’” explains Lori Nishiura Mackenzie, the lead strategist for diversity, equity, and inclusion at Stanford Graduate…
Tom Taormina
We live in a rural area, and many of our nonconsumables are purchased online. We’re deceivingly spoiled living near an Amazon fulfillment center because we can order an item on Saturday, and it arrives on Sunday. To me, this is a masterful logistical feat of filling an order, getting it into the…
Kevin Kanimyar
Amidst the rise of conscious consumerism, corporate social responsibility (CSR) programs are fast becoming an essential part of any business. With about $20 billion spent every year by Fortune 500 companies alone, businesses around the world are working to integrate CSR programs into their business…
Matthias Gouthier
The ISO Foresight Trend Report highlights global trends across multiple industries that will shape strategic decision making for a better future. Drawing upon these insights, ISO reflects on some of the potential areas for standardization work. In a series of feature articles, we unpack some of the…
Jason Bradshaw
As a busy leader or business owner, you’re faced with a seemingly endless to-do list to keep your business operating, as well as an ever-increasing list of ideas about how to improve it. However, I suggest you throw out those hundred-plus to-do items and ideas and instead focus on the experience…
Etienne Nichols
I know what you’re thinking. You’ve got a medical device prototype that the FDA has categorized as Class I. You’re ready to push forward to manufacturing or marketing the device, since there are no formal requirements for design controls. “So why would I waste time on design controls?”
The fact is…
Mona Rhodes
Standards of customer service rose in 2022, and your business needs to keep up if you want to be successful in the digital age. Each customer interaction is crucial, especially since PWC revealed that 32 percent of customers will stop doing business with a brand when they experience poor service.…
Gleb Tsipursky
Organizations need to incorporate constructive feedback from stakeholders to survive disruptions amid today’s turbulent economy. Securing constructive feedback is critical in helping you find which decisions are working and which ones aren’t. Yet, many organizations fail to engage effectively with…
Yosef Ayzencot
Starting a business is a costly investment. According to U.S. Bureau of Labor statistics, more than half of businesses fail within the first five years of opening. Adding to this pressure were the nationwide staffing challenges during the “Great Resignation” and then the “Great Reshuffle.” This…
